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Design Strategist

Missing opportunities, HAYWIRE messaging, or losing trust - does your brand truly align with what you stand for?

ALIGN YOUR PURPOSE, VISUALS AND BRAND WITH MY BUILDING BLOCKS FRAMEWORK

My Projects

FIND CLARITY

WITH THE BUILDING BLOCKS I OFFER

THE
DNA

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A. Foundation Block

  • Purpose & Positioning

  • Competitive & Audience Insights

  • Brand Messaging & Story

 

Why It Matters

Ensures your brand is built on a solid foundation - know exactly who you are, who you serve, and what differentiates you from the competition. This clarity leads to better decision-making, stronger market positioning, and a brand that stands the test of time.

 

What You Get

Clear brand purpose & DNA, audience insights, a messaging framework, and competitive analysis to guide all future decisions.

THE LOOK
& FEEL

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B. Identity Blocks

  • Design Audit

  • Visual Identity

  • Brandmarks

  • Illustrations & Iconography

  • Brand Guidelines

 

Why It Matters

A cohesive and memorable identity builds recognition, trust, and differentiation. A strong visual system ensures that every interaction with your brand reinforces who you are - leading to better recall and stronger emotional connections.

 

What You Get

A distinct logo, consistent colour palette, typographic system, custom brandmarks, and detailed brand guidelines for future-proof consistency.

THE
IMPACT

EXPERIENCE.png

C. Experience Blocks

  • Social Media Templates & Strategy

  • UX Guidance

  • Marketing Collaterals & Campaigns

  • Packaging Design

 

Why It Matters

Your audience interacts with your brand through real-world experiences. Consistency across touchpoints - social media, campaigns, and even your website - drives recognition and loyalty. A great experience ensures that your brand remains top of mind.

 

What You Get

Ready-to-use social media templates, UX guidance, packaging design and campaign assets for a cohesive communication across all platforms.

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