Hi, I'm Himanshu.
My family inspires my drive and sense of purpose. I come from a large family, and I’ve learned that when one of us thrives, we all do. My work in brand strategy isn’t just about creating beautiful identities; it’s about building futures. By crafting purposeful brands, I believe I can lift communities, provide resources, and shape a better world, not just for my own family, but for countless families everywhere.
PROFESSIONAL JOURNEY
EXPERIENCES & EDUCATION
Growing up, I was surrounded by the vibrancy of city life and the simplicity of my Garhwali roots in a large family of 16 members. Even as a kid, I preferred doodling cars and creatures in my maths textbooks. Playing with Hot Wheels and Lego Building Blocks.
Despite my passion for art, I ended up studying Automobile Engineering, partially chasing the dream of merging cars and creativity. In reality, I discovered that I wasn’t a fan of solving formulas; maths and I simply didn’t get along. While I appreciated the logical problem-solving side and learning how cars really worked, I often found myself yearning to sketch rather than learning about gear ratios and firing orders.
To blend my creativity and solutions I turned to design and found myself at IDC School of Design, IIT Bombay. I worked on projects like cost-effective dental healthcare vehicles for rural areas and compact garbage disposal units for Indian cities. I discovered much more joy in exploring user empathy, creative problem-solving, and visualising solutions. I learned design thinking during my year long assistantship at IIT that helped me study methodologies to find purpose and come up with impactful solutions. I leaned into Visual Communication, Animation and (Industrial) Product Design during this time.
My artistic instincts kept drawing me towards something more expressive. Graphic design became my outlet, blending art and problem-solving. For three years, I helped organisations create visuals that resonate. I soon noticed most brands needed deeper clarity, beyond just pretty visuals. That’s when I shifted to Design Strategy, aiming to guide businesses in finding their purpose and aligning their visuals with a meaningful brand story.
While deeply immersed in design, my family remains my anchor. I live with my supportive mother, who has been my constant source of strength, and my wonderful wife, Joshika, who inspires me every day. Losing my father in 2019 was a pivotal moment that reshaped my perspective on what truly matters.
Growing up in a close-knit family taught me the value of community and joy—principles that now guide my purpose: to create meaningful solutions that impact not just my family but countless others.
As a Design Strategist, I help brands uncover their purpose, craft authentic stories, and build solutions - visual or physical - that endure.
PURPOSE
To empower brands with strategic clarity and purpose-driven design, helping them align their goals according to the need of their audience and create and empathetic, value driven culture.
VISION
To become a global leader in branding, guiding purpose-led brands towards meaningful growth and positive world impact - as a CBO in a major conglomerate or through a thriving personal agency.
MISSION
My commitment is to help brands find clarity, differentiation and identity through strategic thinking and visual expression, enabling them to connect authentically and make a lasting difference.